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Work


     

BondTrader Campaign


Creative Fields
Advertising, Concept, Copywriting, Design
Client
Bloomberg



The concept and execution of a campaign to promote the BondTrader function to Bloomberg users. The idea focuses on the transparency of the trading function and plays on the idea by using x-ray images printed onto acetate. Each separate interpretation, or ad, was created to emphasize a particular proposition of the product (E.g. Trade Transparently, Trade Securely, Trade Globally) with a relevant image. The tagline that tied the campaign together was “Clearly the future of trading”.






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© Andrew Benson 2021

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