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Work


     

Launchpad


Creative Fields
Advertising, Branding, Concept, Copywriting, Design, Identity
Client
Bloomberg



Launchpad was as a major software development for the Bloomberg Professional Service, used by thousands of financial professionals around the world. The enhancement allowed Bloomberg to gain market share from their main rival Reuters. The identity for this important sales tool and campaign reflected the multi-window display that the function enabled and was used across several applications, including an interactive mailer, promotional cards, press ads and information ‘cheat’ sheets.








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© Andrew Benson 2021

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