The rebranding of Bloomberg Media involved linking the disparate individual identities for the client’s Television, Radio, Press and Internet divisions under a single brand style. The concept focuses on the idea that Bloomberg can be accessed “Wherever you are”, which has become a trademarked strap line. Using a linking colour and arrow device, the branding has been carried across to a media pack, newsletters and sales materials as well as in press and television advertising campaigns. An extensive photoshoot was organised and art-directed at locations such as Stansted Airport and Tate Modern.