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Work


     

Media Rebrand


Creative Fields
Advertising, Branding, Concept, Copywriting, Design, Identity
Client
Bloomberg



The rebranding of Bloomberg Media involved linking the disparate individual identities for the client’s Television, Radio, Press and Internet divisions under a single brand style. The concept focuses on the idea that Bloomberg can be accessed “Wherever you are”, which has become a trademarked strap line. Using a linking colour and arrow device, the branding has been carried across to a media pack, newsletters and sales materials as well as in press and television advertising campaigns. An extensive photoshoot was organised and art-directed at locations such as Stansted Airport and Tate Modern.








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© Andrew Benson 2021

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