Following the merger of two creative print businesses, a rebrand was required. The key issue was to get across what the new business did in an easy to understand way. The simple message “Create. Print. Manage. Install.” was developed to act as a brand message for the four key aspects of the new business. Along with this, a new identity was created from the ground up, incorporating a new logo, colour palette, typography, values, brand guidelines, signage, website, promotional materials, vehicle graphics, uniforms and stationery.