A brand refresh for watersports equipment retailer H20 Sports. The company had a logo, but little else in the way of branding. They also wanted a revamp of their online presence and ecommerce site. The design solution features bold typography mixed watersports imagery, aimed at increasing brand awareness and recognition. As part of the refresh, the copy lines “Get out there” and “Want it. Get it. Ride it.” were created to act as a foundation for the company’s ethos and to encourage sales. The branding was also used to promote their ‘Demo Day’, including of html invitations, banners, lanyards and flyers.