The creation of a strong, unified identity for the partnership of Eiffage and Kier. The collaboration of these two large multi-national constructors was created to work on the HS2 project together. The identity is simple, bold and direct. The lines of colour serve to emphasize the coming together of two industry leaders, as well being suggestive of railway tracks. As part of the brief, brand guidelines were written and created, along with brand overview and strategy documents. Copy lines were also developed as part of the package, such as “On board together”.